I used the following list of sources during my research project.
Abrams, Dennis. “Are Social Media Sites the New Publishing Slush Pile?.” Publishing Perspectives, 4 Nov. 2011. Web. 8 June 2012.
Ahearne, Michael, John Mathieu, and Adam Rapp. “To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behaviour on Customer Satisfaction and Performance.” Journal of Applied Psychology 90.5 (2005): 945-55. Print.
Ahituv, Niv, and Seev Neumann. Principles of Information Systems for Management. Dubuque, IA: W.C. Brown, 1982. Print.
Algesheimer, Rene, and Paul Dholakia. “Do Customers Communities Pay Off?” Harvard Business Review Nov. 2006. Web.
Algesheimer, Rene, Uptal Dholokia, and Andreas Herrmann. “The Social Influence of Brand Community: Evidence From European Car Clubs.” Journal of Marketing (2005). Print.
Andrews, Dorine C. “Audience-specific Online Community Design.” Communications of the ACM 45.4 (2002): 64. Print.
Ashenden, Angela. Strategic Insight Building Online Communities for Business. Rep. MWD Advisors, 2010. Print.
Baird, Carolyn. “From Social Media to Social CRM: What Customers Want. The First in a Two-part Series.” IBM. IBM, 1 Aug. 2011. Web. 6 June 2012.
Ben Yahia, I. “Non-commercial B2C Virtual Communities: Definition and Classification. An Exploratory Qualitative Study.” IADIS International Journal 5 (2005): 129-44. Print.
Brabham, Daren. “Defining Online Community Management.” Web log post. Dbrabham. WordPress, 24 Jan. 2012. Web. 22 May 2012.
Brown, Arnold. “Relationships, Community, and Identity in the New Virtual Society.” The Futurist (2011): 29-34. Print.
Chojnacka, Anna. “1%CLUB.” 1%CLUB. One Percent Club, 2006. Web. 12 June 2012.
Collie, Mack. “How Do YOU Define Community?” Web log post. Moblogsmoproblems. Blogger, 4 Oct. 2006. Web. 28 May 2012.
Cothrel, Joseph. Measuring the Success of an Online Community. Rep. 2011. Print.
Crossley, Craig D., Rebecca J. Bennett, Steve M. Jex, and Jennifer L. Burnfield. “Development of a Global Measure of Job Embeddedness and Integration into a Traditional Model of Voluntary Turnover.” Journal of Applied Psychology 92.4 (2007): 1031-042. Print.
Dachis Collaborator. The New Community Manager Defined: Secrets of Success and Five Common Mistakes to Avoid. Rep. Sysomos, 2011. Print.
Dholakia, U. M., V. Blazevic, C. Wiertz, and R. Algesheimer. “Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities.” Journal of Service Research 12.2 (2009): 208-26. Print.
Foster, Dawn. “Defining Online Community.” Web log post. Fastwonderblog. Fast Wonder, 28 Dec. 2007. Web. 27 May 2012.
Fuller, J., G. Jawecki, and H. Muhlbacher. “Innovation Creation by Online Basketball Communities.” Journal of Business Research 60.1 (2007): 60-71. Print.
Funny Garbage. “Harper Collins Gets Their Tween on with Inkpop Fan Fiction!” HarperCollins Inkpop Website. Funny Garbage, 2011. Web. 14 June 2012.
Furendal, David. “Quality of Life: Can Online Communities Satisfy Maslow’s Hierarchy of Needs?” Cap&Design 2007. Web.
Glaser, Barney G., Anselm L. Strauss, and Elizabeth Strutzel. “The Discovery of Grounded Theory: Strategies for Qualitative Research.” Nursing Research 17.4 (1968): 364. Print.
Godin, Seth. “Naive or Professional?” Web log post. Seth Godin’s Blog. Seth Godin, 15 July 2011. Web. 5 June 2012.
Godin, Seth. Tribes: We Need You to Lead Us. New York: Portfolio, 2008. Print.
Guidry, Julie. Increasing Customer Satisfaction and Reducing Costs through an Online Technical Support Community. Rep. SSPA Horizons, 2002. Print.
Gurley, B. “The One Internet Metric That Matters.” Fortune 2000. Web.
Hagel, John, and Arthur Armstrong. Net Gain: Expanding Markets through Virtual Communities. Boston: Harvard Business School, 1997. Print.
Halbesleben, W., and S. Wheeler. Engagement. Rep. Van Door Lemon, 2009. Print.
Howard, Michael. “HOW TO: Manage a Sustainable Online Community.” Mashable. Mashable, 30 June 2010. Web. 12 May 2012.
Howard, Rob. “How Businesses Can Harness the Power of Online Communities.” Mashable. Mashable, 9 Apr. 2012. Web. 1 June 2012.
Iriberri, Alicia. Building Online Community: An Action Research Project. Rep. Romano N., 2005. Print.
Jarvenpaa, S., and K. Knoll. Is Anybody Out There? Antecedents of Trust in Global Virtual Teams. Rep. 1988. Print.
Jarvis, Jeff. “Dell Learns to Listen.” Bloomberg Business Week. Bloomberg, 17 Oct. 2007. Web. 5 June 2012.
Kim, Amy Jo. Community Building on the Web. Berkeley, CA: Peachpit, 2000. Print.
Kling, Rob, and Christina Courtright. “Group Behaviour and Learning in Electronic Forums: A Sociotechnical Approach.” The Information Society 19.3 (2003): 221-35. Print.
Lam, Johny. Customer Community CRM Integrations for Social CRM. Rep. 2011. Print.
Lee, F.S.L., D. Vogel, and M. Limayem. “Virtual Community Informatics: A Review and Research Agenda.” Journal of Information Technology Theory and Application (JITTA) (2003): 47-61. Print.
MacAlpine, Steve. “Social Insights.” Community Managers in Australia. Social Insights, 24 Jan. 2011. Web. 15 June 2012.
Malohtra, A., S. Gosain, and A. Hars. Evolution of a Virtual Community: Understanding Design Issues through a Longitudinal Study. Rep. Degross, 1997. Print.
March, Andre. “Riding the Wild, Perilous Waters of Amazon.com”” New York Times 1999. Print.
Marshall, Alex, and Sean Moffitt. Brand Communities: “It Takes a Community – Not a Campaign – to Raise a Brand”. Rep. 2009. Print.
Mathwick, Charla, and Edward Rigdon. “Play, Flow, and the Online Search Experience.” Journal of Consumer Research 31.2 (2004): 324-32. Print.
McClure, Jen. “Word-of-Mouth, Insights, Customer Loyalty Big Benefits of Online Communities.” Marketing Charts. Marketing Charts, 2008. Web. 11 June 2012.
McDermot, Clare. “LEGO: From Toy Company to Multi-Media Brand.” Content Marketing Strategy, Research and “How-to” Advice. Content Marketing Institute, 1 Apr. 2011. Web. 17 June 2012.
Millington, Richard. “Adopt a 24 Hour Response Rule.” Web log post. Feverbee. Feverbee, 2 Sept. 2010. Web. 1 June 2012.
Millington, Richard. “Different Types of Communities.” Web log post. Feverbee. Feverbee, 23 Nov. 2012. Web. 1 June 2012.
Millington, Richard. “Introducing The Map – A Proven Process For Developing Successful Online Communities.” Web log post. Feverbee. Feverbee, 12 Jan. 2012. Web. 21 May 2012.
Millington, Richard. “Using Communities To Change The World: What Non-Profits Need To Change.” Web log post. Feverbee. Feverbee, 23 Sept. 2010. Web. 13 June 2012.
Millington, Richard. “The 10 Principles Of Professional Community Management.” Web log post. Feverbee. Feverbee, 11 Oct. 2011. Web. 1 June 2012.
Nonnecke, B., and J. Preece. Lurker Demographics: Counting the Silent. Rep. The Hague: Human Factors, 2000. Print.
Owyang, Jeremiah. “Defining the Term: Online Community.” Web log post. Web-strategist. Engage Sciences, 28 Dec. 2007. Web. 28 May 2012.
Petouhoff, Natalie. ROI of Social Media: Myths, Truths and How To Measure. Rep. Radian, 2012. Print.
Porter, C. E., and N. Donthu. “Cultivating Trust and Harvesting Value in Virtual Communities.” Management Science 54.1 (2008): 113-28. Print.
Porter, Costance Elise, Naveen Donthu, William H. MacElroy, and Donna Wydra. How to Foster and Sustain Engagement in Virtual Communities. Rep. 2011. Print.
Porter, E.C. “A Typology of Virtual Communities: A Multi-disciplinary Foundation for Future Research.” Journal of Computer Mediated Communication 10 (2004): 2-6. Print.
Preece, Jenny. Online Communities: Designing Usability, Supporting Sociability. New York: John Wiley, 2000. Print.
Rheingold, Howard. The Virtual Community: Homesteading on the Electronic Frontier. Reading, MA: Addison-Wesley Pub., 1993. Print.
Rhodes, Matt. “Social Media Case Study: LEGO CLICK.” Web log post. Fresh Networks. Fresh Networks, 21 Jan. 2010. Web. 24 May 2012.
Rock, Sara. “Dell Invites Customers to Share Ideas and Original Video via Dell IdeaStorm and StudioDell.” PR Web. PR Web, 20 Feb. 2007. Web. 5 June 2012.
Schau, H.J., Albert M. Muninz, and Eric J. Arnould. “How Brand Community Practices Create Value.” Journal of Marketing (2009). Print.
Shirky, Clay. Here Comes Everybody: The Power of Organizing without Organizations. New York: Penguin, 2008. Print.
Smack. Brand Communities: For the Love of Brands. Rep. Smack, 2011. Print.
Thompson, Ken. “New Research on Hard Benefits of Online Customer Communities.” The Bumble Bee. The Bumble Bee, 15 Apr. 2012. Web. 5 June 2012.
Vargo, L., and R. Lusch. “Service-Dominant Logic: Continuing the Evolution.” Journal of the Academy of Marketing Science (2008): 1-10. Print.
We Media. “Chapter 4: The Rules of Participation.” We Media. The Media Center, 21 Sept. 2003. Web. 1 June 2012.
Weisnewski, Mary. Why Should Nonprofits Invest in Brand? And, Where to Begin. Rep. 2009. Print.
Wenger, Etienne, Richard A. McDermott, and William Snyder. Cultivating Communities of Practice: A Guide to Managing Knowledge. Boston, MA: Harvard Business School, 2002. Print.
Zogby, John. The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. New York: Random House, 2008. Print.