In this and the upcoming posts I will give some recommendations on concrete next steps that non-profit organizations could take in order to set up an online community targeted for the relatively young (18-30 years old) generation. Also, I will give some suggestions for further research.
Remember that guy on the street I gave €50 euros to and tell him to donate it to the charity organization of his choice? (see page “about this blog”) This guy, representing the young generation, is bombarded with constant images and messages of charity organizations asking for support. Continue reading