Tag Archives: Incremental Value

Two concepts central to thinking about Community ROI: Incremental value and conversion rate

large__2723422506In my previous post, I discussed ways to measure engagement in your online community. I quoted consultant and community manager Joseph Cothrel, who introduced two concepts that are central to thinking about community ROI: incremental value and conversion rate.

In this post I will explain these two concepts in more detail.

Continue reading

Tagged , , , , ,