Tag Archives: Engagement

How to measure engagement in your Online Community

large__1427829740In my previous two posts I talked about the difficulty of calculating the ROI of your online community. I showed you the ROI Engagement Pyramid that I designed to visualize the levels of interaction that people can show during online community efforts.  How engaged people are show up in their actions: the more engaged they are, the more they will interact. I explained that the more engaged a person is and starts to act, the easier it is to identify ROI metrics. In other words,  the higher the levels in the pyramid, the easier it is to identify clear metrics to measure your ROI.

The question remains:  How do you measure engagement in your online community?

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Measuring the ROI of your Online Community efforts + engagement pyramid model

large__4105747756I asked several community experts to advise me on how to measure the ROI of an online community. Most experts said that the ROI of online communities and social media efforts are almost impossible to calculate. According to them, there are still no real valid metrics on the market. How to justify your online (community) practices is the B-I-G question for many managers. So why is it that so many brands dive into something that seems immeasurable?  How do they ask for a budget if they cannot present a reasonable ROI?

Luckily, I found some ways that could help non-profit organizations in the process of seeking a way to determine their ROI.

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How Online Communities work : Fostering and sustaining engagement in online communities (model)

large__853070269How do you foster and sustain engagement among members in your online community? This is a question a lot of managers struggle with. A decreased commitment is the main reason why a lot of online communities fail after a couple of months.  It is an enormous challenge to keep members engaged for the long run. Branded communities will have to compete with hundreds of other websites and social media platforms that people can spend their time on. Besides, people (especially the young generation) like to hang out where their friends are, for example on Facebook or Twitter. What can managers do to ensure that their online community becomes and maintains vibrant, lively and successful? Continue reading

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