In my previous two posts I talked about the difficulty of calculating the ROI of your online community. I showed you the ROI Engagement Pyramid that I designed to visualize the levels of interaction that people can show during online community efforts. How engaged people are show up in their actions: the more engaged they are, the more they will interact. I explained that the more engaged a person is and starts to act, the easier it is to identify ROI metrics. In other words, the higher the levels in the pyramid, the easier it is to identify clear metrics to measure your ROI.
The question remains: How do you measure engagement in your online community?