I asked several community experts to advise me on how to measure the ROI of an online community. Most experts said that the ROI of online communities and social media efforts are almost impossible to calculate. According to them, there are still no real valid metrics on the market. How to justify your online (community) practices is the B-I-G question for many managers. So why is it that so many brands dive into something that seems immeasurable? How do they ask for a budget if they cannot present a reasonable ROI?
Luckily, I found some ways that could help non-profit organizations in the process of seeking a way to determine their ROI.