About Me

So you stumbled upon this blog and you’re curious who’s behind it?   

Anne-Sophie Gaspersz has been involved in a research project for UNICEF, concerning online communities. The project intrigued her so much that she decided to start a blog to share her main findings with the world.

Okay. That’s enough of talking about myself in the third person.

Let me introduce myself

382450_395156430544779_1193355675_nI am an ambitious young woman looking for opportunities that will enrich my insights and development. UNICEF (Netherlands) offered me such an opportunity. They asked me to conduct an extensive research on the following issue:

What kind of online community can best serve UNICEF Netherlands’ intention of engaging the young generation and what are the main considerations they have to take into account when developing one? 

I felt very honoured and grateful that I got the opportunity to research on such an exciting topic, for UNICEF, an organization that I whole-heartedly support. UNICEF strives for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential. I could not think of any other mission that I would have rather wanted to support with my research.

Why I started this blog 

I created this blog to share the knowledge and insights that I gained during this wonderful project. The topic of this study – online (brand) communities – is an area which has not yet been written much about in other studies. Therefore, this research was for me an opportunity to develop and introduce some new marketing models. After an extensive literature and field research, I was indeed able to develop new models on this topic. This is something that makes the current research significant and hopefully valuable for others. This study will be most relevant to UNICEF (Netherlands and other UNICEF committees around the world) as my advices are specifically addressed to this organization. However, I hope that my study will also be of value for other non-profit organizations that seek ways to engage the(ir) young generation. This study can help them to understand the possible business value of online communities for their own organization. It will provide them an understanding of how they can invest in their brand with these communities. This study will preferably also guide them in their search for the right type of online community that serves their needs best. This study also reflects some elements that could be interesting for commercial organizations as well.

How to contact me

I would love to hear your questions or thoughts on my blog and receive feedback on my posts. I gained knowledge on this subject by intensively reviewing literature, analyzing blogs, observing communities and asking experts to share their expertise. Though, I can be completely mistaken about the things I write. A lot of things I write also reflect my personal opinion, and are not based on proven facts. Therefore, I would love receiving your feedback. Through knowledge-sharing, and feedback, we can learn from each other and all gain expertise in this wonderful field of Marketing.

If you comment on my posts, I will do my best to respond as soon as possible. I am fully aware of the 24-HOUR rule!

You can also directly contact me by sending an email to: annesgaspersz@gmail.com

If you are interested in my professional background, you can take a look at my Linkedin profile, I would feel honoured if you would add me to your network: nl.linkedin.com/in/annesophiegaspersz.

What to do now

Grab yourself a coffee, make yourself comfortable, and start exploring my journey into one of the most exciting subjects of this time. I am looking forward to your comment or e-mail. I really do.

2 thoughts on “About Me

  1. Esmeralda says:

    Just read you article in Link magazine from the Hague University and had to visit your website, wow you did a great job!

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