Seven pieces of advice #4: Avoid “me too” marketing

large__4131872408I would advise (non-profit) organizations to learn from existing community examples (for example the ones I discussed in other blog posts), but avoid copying their community concepts or models. Organizations should find their own unique way of building a community aimed at serving their intention.

Building similar community models with little or no distinctiveness will not benefit you in the long run.  If your community is similar to other ones, your community will be harder to remember for people. Besides, the chance that people will recommend your community to others will become smaller.

Key differentiators would be: focus, specialization and a strong (brand) personality on your community. Be unique and people will come back.

Interested in more advice? Look forward to my next posts!

Until next time,

Anne-Sophie Gaspersz

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Photo credit: pasukaru76 via photopin cc

Photography: pasukaru76

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